The Quest for 100% recycled plastic Our innovative resources are focused on reducing or replacing virgin plastic wherever possible. What we’ve achieved so far: - Between 2020 and 2021, we have increased our use of recycled plastic by 100%. - In 2021, 64% of our PET plastic comes from post-consumer recycled material. - In 2021, we saved 520 tons of virgin plastic across the brand. - Since October 2021, 100% of our retail shampoo bottles are made with 95% recycled plastic and are recyclable. In the coming years, the other formats will follow. - Switching all retail shampoo bottles to recycled plastic saved up to 420 tons of virgin plastic a year. Our future commitments - By 2025, more than 60% of our plastic packaging will be made of recycled plastic. - By 2030, 100% of the plastic we use will be issued from recycled or biobased sources. Learn more about our care commitments at www.kerastase.com Excluding the cap for the 250ml bottle and the pump for the 500ml bottle. The remaining 5% are dyes and additives. Based on 2021 volumes. #Kerastase #KerastasePH
Posted 1 year ago
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