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Health & Beauty
Amplify Your Makeup and Be Bolder with J. Cat Beauty
by Angelique Borja

Makeup artists and vloggers from left to right: Teena Arches, Hanna Pechon, Jherome Ramos, Katchie Mejias, and Min Ortiz. | Extreme right: Mr. Bwelle Madera, President of Bwelle Store Enterprise, Inc., the official distributor of J. Cat in the Philippines

This year, J. Cat came up with a bigger and more fearless approach to makeup with its newest campaign called Turn Up the Volume. J. Cat encourages makeup lovers to go from versatile look that will easily transform and take them from day, to night with just a few strokes and dabs of daring hues. J. Cat’s newest campaign encourages users to let out their inner J. Cat kitten—the undeniable club chic life-of-the-party who isn’t afraid to explore the different volume of bold beauty that J. Cat beauty can take them to.

J. Cat Beauty's Turn Up the Volume campaign was held last July 19, 2018 at Poblacion’s Dulo MNL. | In photo: makeup artists and vloggers from left to right, Teena Arches, Hanna Pechon, Jherome Ramos, and Katchie Mejias.

Makeup lovers got to try J. Cat Beauty products at the Turn Up the Volume campaign launch. This retro club-esque event was filled with holo, neon lights, plush chill-out spots, specially-curated food, cocktails, and pumped-up music.

Turn Up the Dial with Five Volumes of Beauty

Each of J. Cat Beauty MUA has created their own amplified and shimmering look for the Turn Up The Volume campaign. Check these inspirations out!

Volume 1 - Pop of Color: Teena Arches created a look that can take you from day to night and will make brown and hazel eyes pop!

Teena used J. Cat Beauty's H2O Fresh Dewy Hydrating Face Primer to start with this look and finished off an eye-catching winged eyeliner using Rock and Glitz Diamond Dazzle Liquid Liner in Sable Black.

Volume 2 - Dare to Sparkle: The 2nd featured MUA, Hanna Pechon incorporated glitter for a go-to-look. With inspo comping straight from cats with eyes of different hues, this gives the windows to your soul a whole new spirit.

For this look, Hanna used J. Cat Beauty's Brow-Mazing Duo, Sparkling Powder in Gingerbread Sugar, and Pris-Metal Chrome Eye Mousse in Coil Braid.

Volume 3 - Color Me Bold: Jherome Ramos showcased a look based off the J. Cat girls essence: the fearless, loud, and busting life of the party. A play on some of J. Cat’s greatest hits; a medley of smoky burgundy colors and deep lip shades that’s

Jherome used Love Struck Blusher + Bronzer in Coral Dumpling, You Glow Girl Baked Highlighter in Pink Goddess, and Eyeshadow Palette in Melrose Ave for this look.

Volume 4 - Hologlam: Katchie Mejias dedicated this look to all things holo! As a nod to the early 70s, this look combines the past with a futuristic twist that is also partly inspired by the multi-dimensional iridescence of the sea.

For the holographic lips and eyes, Katchie used J. Cat Beauty's Lipfinity Matte Lip Kissproof in Champagne Buzz, Liptonix Extreme Shimmer Topper in Supernova, and Holographic 3-Dye Topper in Pinch Me, Peachy.

Volume 5 - Full on Club Chic: Last but not the least, Min Ortiz nabbed that mermaid—inspired look that’s been all over the net, with edgy holographic accents and dark seductive lips.

Min rocked the Club Chic aura with J. Cat Beauty's Long, Live, Lash Mascara and Lipfinity Matte Lip Kissproof in Wild Limo Rides.

Nowadays, makeup isn't only used to cover flaws. Amplify your look and enter a whole new world of color and self-expression with J. Cat Beauty!

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