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ASUS launches ZenFone Max Plus – "The Battery King"
by Gabriel Cadiz

Dubbed as the "Battery King," it boasts a high-capacity 4,130mAh battery with 26 days standing time and 26 hours of speaking time!

With its expanded viewing area, compact size, dual rear cameras, convenient face and fingerprint-recognition security, and a high-capacity 4,130mAh battery — the signature of the ZenFone Max Series — the ASUS ZenFone Max Plus offers a class-leading combination of features designed to encompass all life's adventures. ZenFone Max Plus has the stamina to go the distance, and lets photo-lovers see the bigger picture with a wider range of creative options — all in a stylish metal design that's ergonomic and comfortable to hold.

“This is the beginning of all beginnings, and our excitement is at an all-time high with the opportunity to start the year anew with a launch as big as this,” shares ASUS Philippines Country Manager for Systems Group George Su.

Asus' lovely mascot, Zenny, joins the core team of Asus Philippines as they unveil the new Zenfone Max Plus.

Lenny Lin, Asus Country Product Manager for Smartphones, explains the capabilities and brand new features that the Zenfone Max Plus has to offer.

The Full HD+ 5.7-inch full-view display in ZenFone Max Plus has an ultrawide 18:9 aspect ratio and ultra-thin bezels that give it an 80% screen-to-body ratio. This allowed engineers to craft an amazingly compact and ergonomic body that's no larger than most standard 5.2-inch smartphones.

The slim and elegant size, premium metal finish and 2.5D-curved front edges of ZenFone Max Plus make it exceptionally comfortable to hold, with significantly less bulk than a standard 5.7-inch phone. It's available in 3 gorgeous colors to match the user's style: Deepsea Black, Sunlight Gold, and Azure Silver.

With ZenFone Max Plus, photo lovers can enjoy unrivalled creative possibilities. In addition to the front f/2.0 selfie camera, ZenFone Max Plus features an advanced dual rear-camera system designed to take mobile photography to new heights. Its 16MP PixelMaster main camera is equipped with a wide, f/2.0 aperture lens to capture clearer photos, and a phase-detection autofocus (PDAF) system that can accurately focus on the subject in just 0.03 seconds even if the subject is moving.

The secondary 120° wide-angle camera has a 200%-wider field of view than standard smartphone cameras, allowing more scenery or people to fit in the frame for dramatic landscape shots, better group photos, and a more convenient photography experience in confined indoor spaces.

The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travellers and those who need maximum battery endurance. ZenFone Max Plus has a high-capacity, high-density 4,130mAh battery that not only gives it incredible staying power, but also contributes to its unbelievably compact dimensions.

ZenFone Max Plus offers users up to 26 hours on standby, 26 hours of 3G talk time, up to 21 hours of web browsing on Wi-Fi, or up to 13 hours of video playback. Its massive capacity also allows it to be used as a handy power bank to charge other devices.

ZenFone Max Plus is the first ZenFone — and one of the very few phones in its class — to feature Face Unlock.

“I’m very excited and happy to be part of this amazing brand and to be the exact embodiment of a smartphone that fits not only my lifestyle but everyone else’s.” Gerald Anderson, joins the ASUS family as the newest face of the ZenFone Max Plus.

Next in line to the lovely Bea Alonzo – ZenFone’s Brand Ambassador for ZenFone 4 and the ZenFone 4 Selfie Series – celebrated Filipino TV and movie actor, Gerald Anderson, joins the ASUS family as the newest face of the ZenFone Max Plus. Hailed as the "Action Drama Prince," Anderson caught wind of the ZenFone Max Plus and immediately thought it fitting to his active, busy but all-around lifestyle.

People can enjoy the all-in-one greatness of the ZenFone Max Plus for just PHP 11,995.00! While only on-site buyers on the day of the launch were given chances to limited edition ZenFone Max Plus jackets and Zenny Dolls, overall buyers of the ZenFone Max Plus beginning January 14, 2018, will still be gifted limited edition JBL Bluetooth Headset alongside a patented clear case and OTG cable until supplies last.

The new Zenfone Max Plus is now available at Official Asus Shops and Dealers nationwide!

For more details, visit ASUS Philippines' wesbite or follow their social media pages:

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