Chivas Regal makes an excellent selection for a gift, if you have that kind of a person in your life. Launched in 1909, Chivas Regal is the world’s first luxury whisky and to this day it serves as a benchmark for quality and taste within the liquor industry.
A truly global brand, not only is it perfect for that jet-setting friend with his own private yacht, it’s also a great gift for anyone who’s made any significant progress in the past year as the brand is also symbolic of the unending search for excellence.
2017 has been a tumultuous year, with countries and communities becoming increasingly divided over important issues. The timing could not have been more appropriate for luxury whisky brand Chivas Regal to launch a new installment of their Win the Right Way Campaign.
Initially launched in 2014, the Win the Right Way campaign seeks to embody one of the core beliefs behind the Chivas Regal brand, that belief being that real success is more accurately measured by the lives a person has enriched, rather than the riches they accumulate for themselves.
This year’s installment campaign brings Captain America actor Chris Evans into the Chivas Regal roster of representatives to speak about working together to achieve success. He is also featured on several billboards across Metro Manila with a fitting caption: “Success tastes better shared.”
It is hoped that Evans will help inspire a new generation of Chivas drinkers to strive for success while making a positive impact on the lives of others. “For me, success is about being a good person and helping others along the way, in the same way that others have helped you in the past,” Evans explains. “Without the help of others, I believe no one would achieve as many things in their own lives, which is why I am proud to be a part of the Win the Right Way campaign. I truly believe that success is more fulfilling when we work together to achieve our goals.”
Richard Black, Global Brand Director for Chivas Regal, also aligns the brand’s ideals with its thrust towards social responsibility, saying, “At Chivas Regal, we believe in sharing success, supporting local communities, and investing in social business. This is one our founding beliefs and is at the core of everything we do. Our latest campaign allows us to continue to champion our commitment to Win the Right Way together and gives us an opportunity to reinforce this belief in entrepreneurial thinking and generosity around the world.”
The Win the Right Way campaign launched in 2014 and brings to life the Chivas Regal brand belief that real success is not measured by a man’s wealth alone but by how many lives he has enriched.
The latest installment of the campaign aims to reinforce this belief and inspire a new generation to achieve success whilst making a positive impact on the lives of others.
Watch Chivas Regal latest TVC here:
About Chivas Regal
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range ultra-prestige blend, Chivas Regal The Icon and the Global Travel Retail exclusive, Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true Essence of Chivas Regal. www.chivas.com
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s no.2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin - plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasspirit.com, Twitter: @ChivasNewsRoom