A woman’s hair is her crowning glory, but it gets damaged over time due to sun exposure and styling, such as hair color and extreme heat from blow drier and hair iron.
On the other hand, did you know that pollution also suffocates hair and causes it to weaken which leads to hair fall? It’s like hair asthma! Women are constantly exposed to not just the worsening traffic, but the daily exposure to pollution. This is an everyday struggle for Filipinas that is often overlooked.
Saint Tiu, Senior Scientist at P&G Hair Care, Asia Pacific, shared some groundbreaking findings on the effects of pollution on hair. “Scientific tests have revealed that hair exposed to highly polluted environments for three days can take on so many particles that its total weight can be more than 3% of its initial total weight. Not only does this weigh down your hair, but also renders the hair up to 20% rougher in texture. If left untreated, this additional roughness results in hair more prone to hair fall due to breakage,” he said.
With air pollution as a key problem in Southeast Asia, Pantene has an especially formulated shampoo and conditioner to help women protect their tresses from weakness that leads to hair fall. It transforms weak hair into strong hair so it is resilient enough to fight hair fall caused by breakage, even when it is exposed to extreme pollution.
In line with informing Filipinas about fighting hair asthma, Pantene also introduced their new Pantene girl, Jasmine Curtis!
Having won Cosmopolitan’s 2017 Beauty Award for Best Conditioner back to back for the past 3 years, Pantene 3 Minute Miracle Conditioner is no doubt the best for Filipinas.
For more information about Pantene Pro-V Hair Fall Control Shampoo and Pantene Hair Fall Control 3-Minute Miracle Conditioner, visit Pantene (http://www.pantene.com.ph) and follow Pantene Philippines (@PantenePhilippines) on Facebook, Twitter and Instagram.
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