In anticipation of the launch of the line, H&M hosted a Roundtable Discussion on Environmental Consciousness and Sustainability at Museum Café in Makati, as well as the reveal of a new art installation by furniture and industrial designer Vito Selma inspired by the collection.
The line pays homage to the Arts and Crafts movement in Sweden and features sustainable materials like recycled silver and ECONYL®, a 100% regenerated fibre from nylon waste. The collection showcases a variety of inventive pieces, from accessories crafted from discarded candlesticks to dresses made of fish nets, and launches in select H&M stores around the world, as well as online at hm.com, on April 19.
“We’re very excited to be involved in the vital discourse surrounding sustainable fashion, and we hope this continues to raise awareness on this important subject,” said Xin-Yi Wong, Sustainbility Manager for H&M Southeast Asia. “To provide fashion and quality at the best price in a sustainable way, we have to change the way fashion is made and enjoyed today. At H&M, we want to lead the change towards circular and renewable fashion while being a fair and equal company.”
Panelists at the roundtable included experts in various efforts towards sustainability from around the world including, Antoinette Taus, advocate for the United Nations' Sustainable Development and founder of Communities Organized for Resource Allocation (CORA); Vincent V. Hilomen, PHD, Executive Director for Priority Programs, Biodiversity Management Bureau - Department of Environment and Natural Resources (BNB-DENR); His Excellency Ambassador Harald Fries; and H&M Sustainability Manager Xin Yi Wong.
“Sustainability is something we need to be pushing for across the board,” Xin-Yi Wong added. “By partnering with an artist whose work puts a premium on celebrating Filipino innovation and incorporating his love for nature into his pieces, we hope that more people realize that there are so many ways to be more conscious of the world around us. The best actions forward always begin with a dialogue, and a platform for people to jumpstart conversations around it – that and a strong commitment to be sustainable and have a genuine care for the welfare of the people and the planet throughout our value chain are what we’re here for.”