Notification
LOOPTALK
Food & Beverage
Jose Cuervo® closes 2017 with Flume Party, launches 'This Is The ShXt'
by LoopMe Philippines

The playful and tongue-in-cheek This is The ShXt campaign was first introduced to the Philippine market a few months ago in a series of billboards, radio spots, and viral videos. The buzz generated by these initiatives served as a call-to-action to legal drinkers nationwide to savor a shot of Jose Cuervo® in moments of celebration and conquest.

A shot of Jose Cuervo® tequila is a tradition that dates back to 1795 in Jalisco, Mexico. While other brands of tequila have come and gone, Jose Cuervo® remains the shot of choice among drinkers worldwide. This is The ShXt is a war cry in moments of victory – Jose Cuervo® is THE tequila that will give you "moments you will never forget."

The campaign was formally launched at Flume Live in Manila. Presented by Jose Cuervo®, the event was one of the most-anticipated concerts of the year and drew a sold-out crowd at The Palace Pool Club in Bonifacio Global City. Flume is a Grammy-award winning producer and DJ who has remixed the music of artists like Arcade Fire, Sam Smith, and Lorde.

To commemorate the launch of This Is The ShXt, Jose Cuervo® unveiled their new bottle design. The bottles were released to the North American market earlier this year and retained its iconic shape, with updated touches that reflect the centuries-old tradition of the brand.

Be sure to check out Jose Cuervo®’s social media accounts on Facebook, Instagram, and Twitter for more updates on anything and everything Jose Cuervo®!

Advertisement /
You may also like...
Brand's Logo
Melo's Steakhouse
/
Melo's Steakhouse Promo
More Details
Brand's Logo
Rufo's Famous Tapa
For limited time only
/
Tapa Tuesdays at Rufo's
More Details
Brand Logo LoopTalk
LOOPTALK
FOOD & BEVERAGE
by Gabriel Cadiz
More Details
Advertisement /
Brand's Logo
More Details
Brand's Logo
More Details
Brand's Logo
Zuni Restaurant and Wine Bar
/
Zuni's Executive Lunch
More Details
Brand Logo LoopTalk
LOOPTALK
ENTERTAINMENT
by Gabriel Cadiz
More Details
Brand's Logo
More Details
Brand Logo LoopTalk
LOOPTALK
FOOD & BEVERAGE
by Angelique Borja
More Details
Brand's Logo
Lush Lemonade
16 Jul - 31 Jul
/
Buy 1 Take 1 at Lush Lemonade
More Details
Advertisement /