Sending chills down the spines of Filipinos and their love for horror, Spotify launches “Narinig Mo Ba”, a slate of incredible horror podcast episodes from leading horror creators. These podcasters have leveraged the power of audio to take this takutan season to new depths.
Top horror creators including Kwentong Takipsilim, Wag Kang Lilingon, Philippine Campfire Stories, and Creepsilog have teamed up with the world’s leading audio platform to curate a collection of haunting podcast episodes. Catering to all kinds of horror enthusiasts or even curious novices, these episodes range from intriguing discussions on famous local haunted spots in the Philippines to engaging narratives of personal horror encounters.
These podcasts and more are now available on Spotify and accessible through the dedicated Takot Muna playlist.
Latest platform data shows a rising demand for horror content among Filipino listeners. Horror consistently ranks among the top genres on Spotify in the Philippines and has witnessed a remarkable four times growth in consumption hours in the first quarter of 2023 compared to the same period last year. It's not just dedicated horror enthusiasts tuning in — non-horror shows experience listener spikes when they feature horror-themed episodes, especially during the October to November horror season.
“Embracing the thrill of horror is ingrained in the Filipino culture, even throughout the year. We continuously collaborate with our creators to expand our collection and have become the home to the largest collection of horror audio content. We are committed to delivering the best in the genre,” said Phil Disini, Spotify’s Podcast Partner Manager for the Philippines. “From sharing personal interactions with supernatural forces, to bringing traditional haunted folklore to life, audio provides an even more immersive experience for our listeners.”
At the launch event in Manila, Spotify showcased the strength of audio’s immersive storytelling capabilities. In a specially designed room, horror enthusiasts were plunged into darkness and snippets of horror podcast episodes were whispered directly into their ears. Stripped of visual elements, this encounter showcased the raw power of the spoken word to conjure fear and suspense.
Speaking during the event was the acclaimed Filipino horror director and filmmaker, Erik Matti.
“Audio as a medium has the unique ability to forge an intimate connection between the storyteller and the listener. The absence of visual distractions allows listeners to immerse themselves completely in the narrative, creating a deeply personal and engaging experience,” he shared. “With platforms like Spotify, seasoned horror aficionados or curious newcomers can consume a vast array of horror content for all kinds of listening delights.”
Grace Marcellana and Mimai Cabugnason of Wag Kang Lilingon also shared insights on how Spotify enhances their storytelling. “We have many interesting horror stories to tell and podcasting on Spotify empowers us to share with a broader audience,” said Marcellana.
“Spotify’s range of interactive features, such as polls and Q&A, allow our audience to participate in the narratives and add an extra layer of immersion to their listening experiences. Spotify for Podcasters’ analytics also provides valuable insights about our listeners — from where they listen to their favorite episodes — helping us better shape our content,” added Cabugnason.
Press play on the Takot Muna playlist today and get your dose of hair-raising audio stories!
This is a press release from Spotify Philippines. Minor edits have been made by LoopMe Philippines editors.