Sandara Park, Mario Maurer unveil Head & Shoulders Supreme

LOOPTALK

Health & Beauty

by Angelique Borja

It has long been known that having a healthy scalp also meant living with dry hair and that anti-dandruff shampoos were harsh for your hair. Most women think that soft and dandruff-free hair is an impossible combination to have. In fact, scratching alone can cause damage to the hair fibre resulting to dull, lack-lustre strands. Specifically, it was shown that oxidative stress leads to having an unhealthy scalp which then grows unhealthy hair.

Now, all that notions are in the past with a scientific breakthrough from Head & Shoulders, a pioneer in scalp health development and the world’s number one anti-dandruff shampoo brand, as they launch the new premium Head & Shoulder Supreme Series Shampoo and Conditioner with Moroccan Argan Crème in the Philippines.

Head & Shoulders’ latest innovation has new ingredients to create a product that answers what women want and need -- beautiful, deeply moisturized, soft, and dandruff-free hair! The Head & Shoulders Supreme Series with Moroccan Argan Crème comes in two variants: Head & Shoulders Supreme Moisture Shampoo and Conditioner infused with orchid perfume; and Head & Shoulders Supreme Smooth Shampoo and Conditioner, made with honey.

Second from the right: Saint Tiu, Principal Scientist of P&G Hair Care Asia Pacific

Saint Tiu, Principal Scientist of P&G Hair Care Asia Pacific comments, “Research from Head & Shoulders reveals that an unhealthy scalp compromises the hair surface and effects how hair develop, meaning unhealthy hair is born from an unhealthy scalp. An unhealthy scalp will breed unhealthy new hair with damaged cuticles from the point at which the hair emerges, causing hair to be dry, dull, and rough. With the new Head & Shoulders Supreme with Argan Crème, scientists are able to give women beautiful, nourished, and smooth hair, while caring for their scalp.”

Principal Scientist Saint Tiu with Head & Shoulders Ambassadors Sandara Park and Mario Maurer

International stars Sandara Park and Mario Maurer

In promoting healthy beautiful hair for both men and women, global stars Sandara Park and Mario Maurer have been named as the new Head and Shoulders Supreme Ambassadors, together with local celebrities Nico Bolzico, Jeron Teng, Chie Filomeno, Janina Manipol, An Estrada, En Estrada, Michelle Dy, Cha Ocampo, Haley Dasovich, and Kianna Dy.

“I’ve always wanted to keep my hair flake-free, but anti-dandruff shampoos could be harsh on the hair. I’m so happy with Head & Shoulders Supreme! It’s given me super-soft, beautiful and clean hair while leaving my scalp healthy,” Sandara says.

L-R: Nico Bolzico, Janina Manipol, Chie Filomeno, Sandara Park, Mario Maurer, Haley Dasovich, Michelle Dy, Cha Ocampo, and Jeron Teng

The Head & Shoulders Supreme Moisture Series has a blend of floral and fruity notes for a great scent right from opening the bottle. Its brand new packaging design includes its iconic swan-shaped shampoo bottle and never-been-see-before new tube-shaped conditioner bottle holds a lot of promise for users.

Head & Shoulders Supreme is now available in all major supermarkets, sari-sari stores, drugstores, and convenience stores nationwide.

For more information about Head & Shoulders, visit Head & Shoulders website and follow Head & Shoulders on Facebook.