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Food & Beverage
You Can Find Me at Bo’s: Bo’s Coffee’s 100th Branch Opening
by Gabriel Cadiz

The company stepped up to meet the growing demand in the metropolis to open more cafés. Having 100 branches all over the archipelago is a long way from when Steve Benitez, president and founder of Bo’s Coffee, launched the brand in 1996 as an espresso bar at Ayala Center Cebu. This was a time when the coffee lifestyle that people know today was so foreign to many.

In 1997, Bo’s Coffee served its first Froccino. 10 more branches opened in Cebu and Davao before Bo’s Coffee entered Manila in 2003. In 2008, Bo’s became the first coffee shop to offer free WI-FI in its stores, providing a whole new experience for customers. Bo’s 50th branch opened at Molito, Alabang in 2011.

Bo’s is not just popular for its accessibility, but also for everything that it represents. The coffee chain is among the top enterprise companies that source the highest amounts of coffee beans from farmers in the Philippines. It also engages in social entrepreneurial partnerships that help transform the lives of people in different communities. Each of its coffee shops serves as a platform for Bo’s Coffee’s homegrown partners such as Tsaa Laya, Bayani Brew, and Anthill Fabric Gallery.

Carving its Filipino identity helped Bo’s Coffee to develop and own the niche for Philippine specialty coffee. Today, its not just a brand but also a heartfelt advocacy. Poised for hypergrowth, Bo’s Coffee is getting ready to open its 200th branch by 2020. This huge success for Bo’s only proves how much Filipinos love coffee.

In lieu of this event, Bo’s Coffee launched their new marketing campaign as well, named “You Can Find Me at Bo’s”. Its objective is to fully define why people love it at Bo’s; why out of the many coffee shops in the country, Bo’s is where they go.

Coffee fuels today’s millennials, but its not the only reason that they go to Bo’s. When they are not at home or at work, when there’s so much to do, when the day is too short, for sure, they’ve told you, “You can find me at Bo’s.” It is where they continue with their work, where they meet with clients or friends, and where they go even when they want to be by themselves.

More than anywhere else, people go to Bo’s to work and think. This practice is so commonplace -- it’s not a coincidence that bright ideas are born at Bo’s. Exerting mental effort required to focus is contagious. Simply being around people getting their job done is enough to make one work harder. Many factors are at play to make Bo’s this conducive to productivity. It could be the reliable WI-FI, the pleasant ambiance, or the successful area segregation of the serious workers from the loud friend groups. More importantly, people don’t just go to Bo’s for work. You can find them there when they need to relax. It is a special place where young and old alike meet and bond with their loved ones. It is where people chill whenever they want to unwind before heading home.

Bo’s Coffee always offers a spot that’s just for its guests, whether they want to be quiet together or horsing around each other. These are only some of the many reasons why people might tell you, “You can always find me at Bo’s.”

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