The theme for 2019 is “Live Generously” which perfectly shows CBTL®’s advocacy of giving back to the community through its Giving Journal. Take a pick from 4 different covers: 2 cork covers and 2 hardbound covers in colors of black and teal grey with gold foil stamping.
The journal showcases 12 unique artworks produced by local Filipino artists — customers of The Coffee Bean & Tea Leaf ® who the brand has had the opportunity to collaborate with in the past. Their artworks represent their own interpretations of generosity.
Since 2011, The Coffee Bean & Tea Leaf ® and the Real LIFE Foundation have been partners in nation building — empowering the underprivileged youth through educational assistance, character formation, and leadership development. Each Giving Journal redeemed opens up a new chapter of generosity for everyone, since the campaign directly benefits the Real LIFE scholars — changing their lives and ultimately, changing the nation.
The 2019 Giving Journal may be redeemed when a stamp card is completed with 12 stamps for purchase of the following items:
- 1 Original Ice Blended ® (any flavor, regular or large size)
- 1 Tea Latte (any flavor, regular or large size)
- 1 Coffee-based beverage (any flavor, regular or large size)
- 1 Holiday featured beverage (any flavor, regular or large size)
- 8 The Coffee Bean & Tea Leaf® beverages* (regular or large size)
- Coffee or tea-based beverages, Original Ice Blended ®, Hot Chocolate/Vanilla, Cold Brew, Nitro Brew