Love denim and fashion? Then head on over to The SM Store now while select denims are on sale up to 50% OFF until the end of July!

One of the country's biggest department stores, The SM Store celebrates the classic look and beauty of denim with the launch of their newest campaign #DoYouDenim featuring the 2019 collections of the most sought-after brands such as Levi’s, Wrangler, Lee and many more

Fashion pieces that features this iconic fabric are taken in front to the spotlight. Striking colors with subtle streetwear were chosen to show the top picks for this batch. Here are the key trends from the #DoYourDenim campaign:

These features the golden age of denim where garage punk and its denim jackets and jeans took flight. The straight leg jeans paired with boxy denim jackets and colorful striped shirts and tops were what the cool kids from the 90’s were wearing.

Going with denim on denim might sound too much, but these new picks can be paired properly for that perfect pair of blue hue on your OOTD.

Feeling blue with the color blue? Why not rock these deep-colored denim pieces of staple shirts and vintage athletic wear.

You can shop for your favorite pieces in all branches of The SM Store nationwide or check out the #DoYouDenim booths at The Atrium and SM Mall of Asia.

For updates, follow The SM Store on LoopMe Philippines or visit their Facebook page.