Mr. Big, the master of ergonomic comfort, has finally landed the shores of the Philippines. Mr. Big is a regionally known brand of physical therapist designed pillows, mattresses and other sleeping essentials. The brand recently launched in SM Makati, and is now available exclusively in SM Home stores. Few brands have studied the art of sleeping comfort as obsessively and as meticulously as Mr. Big. The company's founder Mr. Chawakit Kaoien is a physical therapist who spent years working in the ICU of Bumrungrad Hospital in Bangkok, where he had to see to it that bedridden critical care patients could breathe properly, and were kept comfortable. Chawakit mastered this art over the years with clever positioning of pillows. It was then that he created the “9”, a pillow that would revolutionize sleep forever. “I applied the same technique I used with my patients in the ICU to healthy people who may not be getting healthy, quality sleep.” Chawakit explains. Called the “9” because of its shape, the “9” is a very effective, and totally “out of the box” ergonomic solution for those who prefer to sleep on their sides. It is comfortably soft, but it provides support in all the right places, ensuring a much more comfortable and restful sleep that won’t result in body aches the next day. The “9” won the prestigious DE mark Award (Design Excellence Award), in 2013. Priced surprisingly competitively given the brand’s stature, if you want to sleep better at night, every night, Mr. Big is a solid value for money investment. Mr. Big pillows and sleep essentials are exclusively imported by Newyork Home Fashions, and are available in the Philippines exclusively at SM Home stores. For more information on Mr. Big, visit their Facebook page.